For some clients that are running Facebook ads and have a WordPress site where Engage has been added to a CTA page, adding the Facebook Pixel code cannot be added to the <global> tag within Enagage. If the code is added to the <head> tag and still does not fire, then it appears the Facebook for WordPress Extension should be used as an alternative. Here is a quick list of instructions. The link to the Facebook tutorial is below.
The following steps will allow you to add the file to the a WordPress website and test.
- Go to the Pixel Section in Ads Manager.
- Click Set Up Pixel.
- Click Use an Integration or Tag Manager.
- Click WordPress.
- Click the Download link.
Upload Facebook for WordPress extension
- Log in to WordPress.
- Click Plugins then Add New in your WordPress admin panel.
- Click Choose File and select facebook-pixel-for-wordpress-pixel-[your_pixel_ID].zip.
- Click Install Now.
- Click Activate.