Organizations worldwide are feeling the societal, economic, and governmental impact of Coronavirus. As we all deal with this pandemic, it is highly important to you share appropriate response tactics with your advocates to let them know what they should do next to support your interests. What is equally important is understanding how Coronavirus is impacting your advocates.
Why Does Feedback Matter?
Your advocates are your boots on the ground. They are emailing their elected officials, calling offices, and participating in fly-in events on behalf of your interests. Sharing their unique personal experiences makes your efforts stronger. Make their voice heard and inspire future action by featuring a Shared Story on your Engage website. Use their personal experiences to empower your messaging to elected officials. Review their stories and learn how you should cater your Communications in the future so that they resonate with your community.
Asking for Feedback
Engage gives you the ability to collect advocate feedback in a variety of ways. You can create Custom Questions and add them to Forms, ask for feedback from phone calls to officials, or ask them to Share their Story with you. Coronavirus may be impacting everyone differently, so we suggest using the Share Your Story engagement to collect those personal experiences. Follow the tips below to create a Coronavirus Share Your Story engagement. To learn more about Custom Questions, click here
How to Create a Share Your Story Engagement for Coronavirus
To start learning how Coronavirus is impacting your community, first click Engagements from the drop-down menu under Engage:
Next, click [+ Create Engagement]. Engage will present you with a pop up window. Select your Campaign and choose Share Your Story. Click Submit when done:
If you are not using a Default campaign and have not created a Coronavirus Campaign yet, click here to learn more about Issues, Campaigns & Engagements.
After selecting your Engagement type, Engage will present the first step of the Create Engagement process: Compose.
Enter the headline, or title, of your Engagement. We suggest using a question to better elicit a response, such as "How has Coronavirus Impacted You?". Add an Engagement Intro, photo, and customize the text of your Take Action button label if you plan to add this engagement to a featured items sliding menu. If adding a photo, we recommend using the Foreground Image:
Enter your Engagement text on this screen. This is where you share the reason for the ask. Explain why hearing about their Coronavirus experience is important. Let your advocates know their voice is being heard. Discuss potential plans to share these unique experiences with lawmakers. When done, click Continue.
2.) Talking Points
Give your advocate a nudge to get started. Suggest related topics or questions, such as "What are you doing to practice social distancing?":
When done, click Continue
The default expiration date will be the End Date/Time of the Coronavirus Campaign, or the Campaign that you linked to the engagement. If you need to adjust the End Date, either type in a new date or use the calendar pop-up window.
If you want to feature stories on your website or share them with lawmakers, we suggest providing simple instructions such as "no cursing". You can also customize the "Thank You" message that will appear on the screen after an advocate is done, as well as a follow-up email:
If you plan to feature this engagement in a List for your Coronavirus page or elsewhere, add it to the appropriate List on the bottom of the screen. To make your engagement ready to use when done, make sure to leave Publish Immediately marked "On". When done, click Continue:
4.) Review & Finish
Finally, review your work by clicking the tabs on the left of the Review & Finish screen. Click Finish when done:
Share the Engagement with Your Community
Creating the Share Your Story engagement for Coronavirus experiences is the first step toward interacting with your Community on a personal level. Click here to learn how to create a plug-in and host it on your own website for your advocates to participate.
Review the Responses & Use Them
When you start to receive responses, review them by clicking Stories from the drop-down menu under Engage. Select the Shared Stories you need and export them to a spreadsheet (.CSV) file, approve or deny them, or add them to a List to be featured on your Coronavirus page. Click here to learn how to add Featured Stories to a Page.
Encourage participation in future activities by featuring a select few on your Coronavirus Engage Page. Share first-hand accounts of how your advocates are dealing with the pandemic with lawmakers. Add them in Communications to raise awareness. Your advocates are more than boots on the ground -- share their powerful voices on a large scale to advocate further for your interests.