With Coronavirus news and policy growing in volume nearly as fast as the virus itself, it is paramount to update your community on the information that matters. Send messages regarding schedule changes, important news updates, response actions to new bills and more. Follow the tips below to send a Communication to your community.
What is a Communication?
A Communication is an email that you can send to either all advocates you have uploaded to Engage, or a select audience. Click here to learn more about uploading advocates to Engage. To begin the process, hover over Engage in the menu and click Communications:
(4) Steps to Sending Communications
1) Choose Recipients
Once you are on the Communications landing page, click [+Create New Message] on the top right. Next, choose your audience. For sending Coronavirus updates, we recommend sending a Communication to All Active members of your Community who are Opted-In to receive emails. CQ Engage has made it easy for you to do so. Click Quick Searches, and select "Active Opt-In Advocates". Scroll to the bottom and click Continue when done:
2) Message Setup
Next, customize your Message From Name and email address. If you choose, include a Reply-to Email Address. As a best practice, we suggest including an organization email addresses instead of a personal one:
After adjusting your sender information, choose your email template. We recommend the simple format. This will ensure all recipients can read the message. Click Continue when done.
3) Compose Your Message
In the third step to creating a Communication in Engage, set a Subject Line and craft your email. We recommend a title that is informative, such as "Coronavirus Updates from [Your Organization Name]." For the email, simplicity is key. Research shows a direct connection between smaller, concise emails and email recipient response. Try adding no more than 1 or 2 links for news or calls to action. When done, click Submit:
Next, scroll down and click "Convert to Plain Text". This will produce a text-only copy. The benefit of sending both is that some inboxes cannot read html-based messages, or emails with web-based links and content. Review the formatting and click "Continue" when done:
4) Review & Send
The last step in sending a Communication is reviewing the email and setting a time for delivery. Toggle between the HTML and Plain Text previews to ensure the formatting is correct. Select either Save as Draft, Send message as soon as possible, or Send Message at Specific Date and Time. We recommend sending yourself a test email first to evaluate formatting and delivery success: