Once you deliver emails to your recipients, you will be able to see analytics on those messages. From the homepage, you can view overall email performance, including open and click rates. To get a deeper view of individual email analytics, hover over then My Email (1). From the left side menu, click on Sent (2) to view all emails that have been sent out. Click on the button on the row of the email that you would like to review the email's details (3).
When reviewing the Email Details box, you will be able to see how many emails were delivered, what list it was sent to, the name it was sent from, the displayed email address it appears to be from, the Reply-to-Email address (if available), and the date and time that the email was delivered.
Next, you will be able to view the open rate at which your message was opened by the recipients in the Opens box. The number in the center of the box represents how many emails were opened, while the bar below represents the percentage of the open rate. The Clicks box will provide similar information for any hyperlinks that were included in your message and were actually clicked. The Top Link Clicks box will display the top link that was clicked from your message.
The Message box will provide a sample of the message that was sent to recipients with optional views in HTML or Plain Text (4). You will see who the email is from, who it was sent to, as well as the subject (5). You will have the option of previewing or highlighting any merge fields in the message by checking the desired boxes below the message (6). If there are multiple people, or merge fields for you to (re)view, you can navigate through all of the messages sent if the navigation buttons are presented (7).
Lastly, the Email Recipients box will provide a full analysis of the actions, or lack of actions, from the email's recipients. By default, the Sent To option will be highlighted for you to view all recipients to whom you have sent the email message. The additional options for selection are the following:
- Opened - lists all recipients that opened the message
- Clicked - lists the recipients that clicked on a link included in the message
- Didn't Open - lists the recipients that did not open the message
- Bounced - shows the recipients for which a bounce back email was received (email no longer exists, email server issue, etc.) and the message was not received by the recipient